Sterling Accuris Diagnostics, a front-runner in world-class diagnostic services in Western India came into existence with a singular mission of ‘setting higher standards’ in diagnostics healthcare, in the year 2015. The well known hospital of Gujarat Sterling Hospitals introduced Sterling Accuris Diagnostics. It has launched a unique campaign entitled #BimariBolkeNahiAati to create awareness about regular preventive health check-ups among masses.
Sterling Accuris Diagnostics is running #BimariBolkeNahiAati campaign on different social media platforms. To get better penetration, the company produced a video about caring about those who always take care of us as video is a better medium to reach a larger audience and communicate the message effectively. The video was posted as an extension of this campaign on Twitter, Facebook and YouTube.
Watch the video
The objective was to create awareness about preventive health check-up in an easily consumable manner.
A mother always puts everyone else before her and she is often taken for granted. Her good health is equally important.
There was a need to start a conversation by igniting a thought process that people need to start taking care of those who care for them on a daily basis and never ask for anything in return.
Thus a branded video was produced as an extension of #BimariBolkeNahiAati campaign.
How we did it
We wanted to connect with married couples in an emotional way.
So, Facebook, YouTube and Twitter were chosen as a primary mode of communication.
It is rightly said that tell your compelling stories when emotional pores of customers are open.
So, we chose a day before Women’s Day, as the date of publishing.
To get the maximum earned media benefits, trending and relevant hashtags were used and influencers were tagged.
Results in first week
National Trend for 1 Hour (India)
User retweets and mentions
Total watch Hours
Mentions of this campaign on famous websites
55+ famous publications covered this video, which led to increased viewership.
Also covered in other leading news streams
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