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How Sterling Accuris Diagnostics’ branded video for #BimariBolkeNahiAati campaign got 1.5 lac views and 1.2 crore impressions

Brand Introduction

Sterling Accuris Diagnostics, a front-runner in world-class diagnostic services in Western India came into existence with a singular mission of ‘setting higher standards’ in diagnostics healthcare, in the year 2015. The well known hospital of Gujarat Sterling Hospitals introduced Sterling Accuris Diagnostics. It has launched a unique campaign entitled #BimariBolkeNahiAati to create awareness about regular preventive health check-ups among masses.

Campaign Summary

Sterling Accuris Diagnostics is running #BimariBolkeNahiAati campaign on different social media platforms. To get better penetration, the company produced a video about caring about those who always take care of us as video is a better medium to reach a larger audience and communicate the message effectively. The video was posted as an extension of this campaign on Twitter, Facebook and YouTube.

Bimari Bol Ke Nahi Aati
Watch the video

Objective

The objective was to create awareness about preventive health check-up in an easily consumable manner.

Bimari Bol Ke Nahi Aati

Creative Idea

A mother always puts everyone else before her and she is often taken for granted. Her good health is equally important.

There was a need to start a conversation by igniting a thought process that people need to start taking care of those who care for them on a daily basis and never ask for anything in return.

Thus a branded video was produced as an extension of #BimariBolkeNahiAati campaign.

How we did it

We wanted to connect with married couples in an emotional way.
So, Facebook, YouTube and Twitter were chosen as a primary mode of communication.

It is rightly said that tell your compelling stories when emotional pores of customers are open.
So, we chose a day before Women’s Day, as the date of publishing.
To get the maximum earned media benefits, trending and relevant hashtags were used and influencers were tagged.

Results in first week

Twitter

956

Total Tweets

651

Unique Contributors

12,264,127

Total Impression

2,980,297

Total Reach

National Trend for 1 Hour (India)

User retweets and mentions

Facebook

99,013

Video views

261,698

User Reach

75

Total Shares

Youtube

7000+

Video views

80

Total watch Hours

Mentions of this campaign on famous websites

55+ famous publications covered this video, which led to increased viewership.

Also covered in other leading news streams

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