Milken, a dairy products brand of 57 years old Mahalakshmi Dairy based in Ahmedabad, was in the market for the last 3 years but lacked brand awareness. Their social media presence was inconsistent with very low user engagement. Along with this, there were many players in the market, so positioning Milken distinctly and develop considerable mindshare was a challenge.
Social Media Page Management
Social Media Ads Management
Google My Business Management
We at Socialee segmented their audience and accordingly chose following digital platforms to work on:
To reach housewives
To newly married
To give a mileage to their
How we did it?
The content, campaigns, and designs were developed focusing following things:
Curating content that positions Milken to its brand attributes i.e. Pure, Fresh and Tasty.
Engaging the audience with engagement activities.
Take the benefit of trends with moment marketing.
Considering the young audience as a primary audience
Designs were developed with vibrant colors
Content was written on a lighter note
To give easy access to understand the product better
Facebook Shop was created.
Mention of retail outlets and e-commerce platforms in most of the posts.
New Followers Added
Quarterly Stats by Google Business
Growth in Searches
Growth in Customer Action
“We saw an increased engagement on social media and Google My Business optimization helped us stay on the top in the search results in our area. Social Media Marketing through Socialee helped us to develop a consistent engagement with our loyal and reach new customers.”
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