How we helped Milken increase 300% more engagement

Situation

Milken, a dairy products brand of 57 years old Mahalakshmi Dairy based in Ahmedabad, was in the market for the last 3 years but lacked brand awareness. Their social media presence was inconsistent with very low user engagement. Along with this, there were many players in the market, so positioning Milken distinctly and develop considerable mindshare was a challenge.

Services used

  • Social Media Page Management
  • Social Media Ads Management
  • Google My Business Management

Solution

We at Socialee segmented their audience and accordingly chose following digital platforms to work on:

To reach housewives
and mothers

To newly married
ladies

To give a mileage to their
retail outlets

How we did it?

The content, campaigns, and designs were developed focusing following things:

Showcasing Brand
Attributes

Curating content that positions Milken to its brand attributes i.e. Pure, Fresh and Tasty.

Increasing
Engagement

Engaging the audience with engagement activities.

Capitalizing the
Current Trends

Take the benefit of trends with moment marketing.

Considering the young audience
as a primary audience

Designs were developed
with vibrant colors

Content was written
on a lighter note

To give easy access to understand
the product better

Facebook Shop
was created.

Mention of retail outlets and
e-commerce platforms in
most of the posts.

Results

95.2K

TOTAL REACH

9.7K

Post engagement

1200+

New Followers Added

300%

Increased Engagement

Quarterly Stats by Google Business

531%

Growth in Searches

219%

Growth in Customer Action

Client Review

“We saw an increased engagement on social media and Google My Business optimization helped us stay on the top in the search results in our area. Social Media Marketing through Socialee helped us to develop a consistent engagement with our loyal and reach new customers.”

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