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How we helped Milken increase 300% more engagement

Case Study

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How we helped Milken increase 300% more engagement

CLIENT Milken
PresenceGujarat
Websitewww.milken.in
Facebook Link/milken0112
CATEGORY Dairy Products
TAGS Case Study

Situation

Milken, a dairy products brand of 57 years old Mahalakshmi Dairy based in Ahmedabad, was in the market for the last 3 years but lacked brand awareness. Their social media presence was inconsistent with very low user engagement. Along with this, there were many players in the market, so positioning Milken distinctly and develop considerable mindshare was a challenge.

Services used

Social Media Page Management

Social Media Ads Management

Google My Business Management

Solution

We at Socialee segmented their audience and accordingly chose following digital platforms to work on:

Facebook Case Study

To reach housewives
and mothers

Instagram Case Study

To newly married
ladies

Google Business Case Study

To give a mileage to their
retail outlets

How we did it?

The content, campaigns, and designs were developed focusing following things:

Showcasing Brand
Attributes

Curating content that positions Milken to its brand attributes i.e. Pure, Fresh and Tasty.

Increasing
Engagement

Engaging the audience with engagement activities.

Capitalizing the
Current Trends

Take the benefit of trends with moment marketing.

Considering the young audience
as a primary audience

Designs were developed
with vibrant colors

Content was written
on a lighter note

To give easy access to understand
the product better

Facebook Shop
was created.

Mention of retail outlets and
e-commerce platforms in
most of the posts.

Results

case study statistics (3)

95.2K

TOTAL REACH

case study statistics (4)

9.7K

Post engagement

case study statistics (1)

1200+

New Followers Added

case study statistics (2)

300%

Increased Engagement

Quarterly Stats by Google Business

531%

Growth in Searches

Milken-Case-Study-Stat-A

219%

Growth in Customer Action

Milken-Case-Study-Stat-B

Client Review

“We saw an increased engagement on social media and Google My Business optimization helped us stay on the top in the search results in our area. Social Media Marketing through Socialee helped us to develop a consistent engagement with our loyal and reach new customers.”

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