Why should Pharma companies be on Social Media?
As the world is inclining more on digital the side, doctors and patients are not spared. Doctors and patients are using social media sites like Facebook, Twitter, Pinterest and other social media sites to consume health regarding content. Such content is often provided by healthcare companies which include Pharma companies to fulfil consumer appetite for health-oriented content and thus leave a positive mark on consumer’s mind. Pharmaceutical brands also develop patient support groups on social media to develop an emotional connection with customers.
How can social media play an important role for Pharma companies?
- Spreading awareness
- Educating end customer
- Developing emotional connect
- Increasing brand loyalty
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