How Social Media Marketing is useful for Fashion sector?

Social media is a boon to the fashion industry because of the lightning-fast speed at which content travels on Facebook, Pinterest, and Instagram. New styles can be shared with millions of people in a matter of seconds.
The most successful fashion brands on social media are the ones that have mastered the task of creating visually tonic images that produce an emotional response in the user. From another point of view, fashion brands consider social media to be a very substantial research tool. They use it to find out what styles followers enjoy and what they're wearing.