How is Social Media Marketing useful for Tourism sector?

Travelers, before taking any decision about the trip, are going online to get reviews about various hotels, destinations, travel deals and many other aspects.
Various Social Media sites are getting hugely popular for people to talk about anything related to travel and tourism. Thus, businesses linked to Tourism can be a part of this buzz created on social media by acting rightly and engaging with already active social media users.
Social media allows people to share written attestations of their brand’s most amazing qualities, share pictures and videos of their experiences, and capture the heart and imaginations of their networks unlike any advertisement, ever could.