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Agency Request for Proposal (RFP) Template – Excel, Google Sheets
Compare agencies fairly and choose the right partner with our
downloadable RFP template in Excel sheet format.
Template Highlights
- Download the Agency RFP template in a Google Sheet or a Microsoft Excel-compatible file.
- Fill in your company background, goals, and scope of work.
- Send the same document to multiple agencies for consistent proposals.
- Use the built-in scoring matrix to evaluate responses objectively.
- Simplify decision-making with clear comparison criteria.
FAQs
1. What is the purpose of this RFP template?
This template helps you collect structured proposals from multiple agencies so you can compare them fairly and make an informed decision.
2. Do I need marketing knowledge to use this template?
No. The template guides you step by step on what information to provide, making it easy even for non-marketers to use.
3. How many agencies should I send this RFP to?
It’s best to share it with 3–5 shortlisted agencies to get competitive yet manageable responses.
4. Can I modify the evaluation criteria?
Absolutely. You can adjust scoring parameters and weightage based on what matters most to your business.