How is Social Media Marketing useful for Hospitality sector?

Marketing of Resorts or hotels is quite different than almost any other type of marketing because the product is purely experience based. Resort marketing depends both on the service, and the people who turn that service from a venue into a dream destination and worth experiencing. Social Media marketing not only gives a glimpse of the venue but also influences people to have a memorable experience of that venue. Social media marketing for hotels or resorts gives you a real look into your customers’ experiences. Using social media marketing for hotels can restructure your training, feature and product release cycle, and business model.
If leveraged correctly, social media marketing can be a great medium to interact with your past, present and future guests in a unique way. This can create an online following for your brand and possibly encourage others to stay at your hotel or resort.