Why should Healthcare Brands be on Social Media?

Healthcare brands, on social media platforms, can effectively promote the mission or health system of their organizations. Many hospitals, clinics & laboratories use various social media platforms to communicate with and provide assistance to their patients and families within their communities. This alternative mode of communication can help to make a patient interaction more comfortable and less clinical. By publicizing local health programs, explaining services and answering questions in ways that are easily accessible by mobile devices, digital media can help them expand their point of care to a patient’s own living room — a place oftentimes more comfortable for the patient.