For B2B, broad targeting does not work. Here, the audience is niche and reaching out to niche audiences might present a challenge to B2B businesses.
Social media nowadays is full of engaging content and most of the B2B brands find it difficult to catch up with the current trend in content. Monotonous content always leads to low engagement.
Most of the B2B companies are not very definitive on their position as a brand. Majority of them suffer from me-too branding. Building credibility and trust by clear positioning with tangible brand value can really create a huge difference.
Getting quality leads consistently always remains the biggest challenge for B2B businesses. Most of the B2B brands are dependent on “word of mouth” which often doesn’t pan out as expected.