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B2B SaaS CAC & LTV Calculator – Excel, Google Sheets
Understand your unit economics and ensure your business is financially sustainable with our downloadable SaaS CAC & LTV calculator.
Template Highlights
- Download the CAC & LTV calculator as a Google Sheet or Microsoft Excel-compatible file.
- Compare LTV and CAC to determine if your growth is sustainable.
- Calculate payback period for customer acquisition.
- Use insights to plan budgets, pricing, and long-term scaling strategies.
FAQs
1. Who is this calculator meant for?
This is ideal for SaaS founders, finance teams, and growth marketers who need to understand if their customer acquisition strategy is financially sustainable.
2. Why is comparing CAC and LTV important?
If your Lifetime Value (LTV) isn’t significantly higher than your Customer Acquisition Cost (CAC), your growth may not be profitable long term.
3. Can this help with budgeting marketing spend?
Yes. Once you know your CAC and payback period, you can decide how much you can afford to spend on acquiring new customers.
4. Do I need financial expertise to use this?
No. The calculator is built to be simple and automated, so you only need to enter your basic revenue and cost numbers.