Cost Per Admission Calculator
October 12, 2026
D2C CRO Checklist
October 12, 2026Cost Per Admission Calculator
October 12, 2026D2C CRO Checklist
October 12, 2026
Your best counsellor and your slowest one are on the same shared sheet.
A free tracker that logs every lead once, flags overdue follow-ups automatically, and ranks counsellors on response speed and conversion, not just leads handled.
EDITABLE FORMULAS
What's actually inside
Built for the admissions team that's currently tracking follow-up in someone's memory, not a system.
01.
One tab to log leads, response time and follow-up status. Calculate automatically, no formulas to touch.
02.
Rows turn red the moment a lead crosses 24 hours without first contact, so nothing quietly goes cold.
03.
A live dashboard ranks counsellors by conversion rate, not raw lead count, fair to counsellors handling fewer leads.
04.
Pairs directly with our Enrollment Yield Simulator; this is where that tool's follow-up-speed argument gets measured daily.
“You can’t manage what you don’t measure, and most admissions teams have never measured how fast their own counsellors respond.”
Socialee, on higher-ed admissions marketing
FAQs
Six by default on the dashboard. Add rows with the same formula pattern if your team is larger.
Yes. Overdue just means 24+ hours without first contact. It’s a speed flag, not an outcome. A lead can be overdue and still convert once contacted, just at lower odds.
Yes. It’s a plain formula in the Follow-up Status column. Change the ’24’ to whatever response-time standard your team is targeting.
No, just add counsellor names in the yellow cells there. Every number recalculates from the Lead Log automatically.