Why should Hospitals be on Social Media?
Hospitals, on social media platforms, can effectively promote the mission or health system of their hospitals. Many hospitals use various social media platforms to communicate with and provide assistance to their patients and families within their communities. This alternative mode of communication can help to make a patient interaction more comfortable and less clinical. By publicizing local health programs, explaining hospital services and answering questions in ways that are easily accessible by mobile devices, digital media can help hospitals expand their point of care to a patient’s own living room — a place oftentimes more comfortable for the patient.
How can social media play an important role for hospitals?
- Spreading awareness
- Educating end customer
- Developing emotional connect
- Increasing brand loyalty
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