A social media calendar is one of the most essential tools in every Brand Manager’s toolkit. Think of it as a hammer for a blacksmith or a brush for a painter. It increases your efficiency substantially. Managing social media is an insurmountable task to say the least. Not a day goes by without having panic attacks of what could’ve been done differently or which moment was not capitalized. A calendar puts all of those worries to rest. It helps manage different social media accounts with ease.
Brand Manager is responsible for many tasks. He is supposed to be multitasking and a calendar just helps him get everything organized. It helps streamline the process and takes a load off your shoulder so you can let your creative juices flow. Here is why you must use a social media calendar.
It help you post consistently
Consistency in your posting takes a high priority regardless of your goal. Whether it is to increase likes or subscribers or engagement, consistency is the key. You cannot put up 5 posts a day and then stay idle for a week. Social media doesn’t register that as an active brand. The brand needs to be shown consistently on the audience’s feed to keep them engaged with it. This engagement leads the platforms to show your posts to even larger audience. You can get higher reach organically and increase your followers. A calendar is a reminder to post consistently. It lets you plan and post ahead of time. When you plan your posts ahead of time, the chances of coverage gap decrease drastically.
It helps save time by making you organized
One of the biggest benefits of a calendar is it makes you organized. It lets you segregate your work and handle multiple accounts at a time easily. It also helps you note down an idea you had at midnight when you’re trying to sleep. When you’re posting on a daily basis, it is easy to lose focus of the goal. A social media calendar can be customized to your needs. It helps you schedule social media posts so you don’t have to worry about it. It helps you manage audience engagement from a single place.
It saves you from making mistakes
When you plan your posts ahead of time, you can check them before they go live. Part of the job is to research and fact check along with copy editing. Your copies need to be error free and properly cited for sources. A social media calendar lets you view all the upcoming posts so you can double check the posts to avoid spelling and grammatical errors. It helps you know if you’re using the right images and links. It helps prevent mishaps in posting and managing engagement. It also provides everything in one place so you can avoid posting the same thing in different accounts or same thing that was posed a few days ago.
It reminds you of important and relevant moments
How big is a regret of not capitalizing on a festival? Too big to even put in words. A social media calendar helps you remember not only the festivals but every important day and global moments happening worldwide which are relevant to your brand’s target audience. It is hard to recognize something that is important to your brand when you’re neck deep in the routine schedule of posting content. A calendar helps you keep updated.
It helps you create better content
With the tremendous growth of social media, the quality of posts also have increased drastically. Gone are the days of simple one liners or plain backgrounds. Nowadays there is a dedicated team working to make each post count. In this context, a social media calendar helps you manage your resources effectively. You can do your best work when you are free to do so. It helps you maintain a brand’s voice and vision. It gives the whole team space to provide their best work. It is really useful in the long term to develop effective content.
It helps keep a track on things
A calendar provides you a long term vision on a brand. Everything is in one place and well organized. It helps keep a track on the posts’ performance and responses. It helps you measure the performance so it can be improved. You can plan the future content based on these insights and point the brand in the right direction. Without a social media calendar, it is very difficult to focus on the direction of the content as well as the brand’s vision. A calendar helps you with hard data which can be used for the betterment of the social media posts and the brand.
It is sufficed to say that social media calendars help you make your work well organized. It is highly useful for brand managers to leave menial things to automation and focus on the creative part. It frees up hundreds of man-hours per year as you can plan out months in advance. It is worth the time to get give social media calendars a chance. Here is our template for a social media calendar. Use it to your advantage and contact us for your social media needs.