harsh.lakhotia

Two people at a performance marketing agency sit down to answer the one question every Indian brand asks before spending their first rupee on ads. Spoiler: […]

This is not a joke! If you’re running ads on Facebook or Instagram, your click-through conversion numbers are about to drop. Sometimes significantly. But here’s what […]

Have you noticed? Every marketing budget conversation ends the same way. “Should we spend on brand building or performance campaigns?” People change, agencies change, but the […]

Most Indian universities spend lakhs of rupees per admission cycle. But the return is nowhere near expected. Getting admissions is hard but not impossible. The problem […]

What’s the point of having an amazing brand if you have a name nobody can recall? And that hurts even more when you’ve spent countless hours […]

Imagine this. Your agency sends over the monthly report. The numbers look okay, but not great. You have thoughts. You send them over. Two weeks later, […]

What do you think is the first problem when working with an agency? Take a wild guess. It’s not talent, effort, or even budget. It’s misaligned […]

A practical framework for navigating regulations while building digital presence Why This Guide Exists Pharmaceutical companies face a unique challenge: the need to communicate digitally while […]