The Importance of Analytics in Performance Marketing: How to Use Data to Drive Results
Saturday, 04 March 2023
As performance marketers, we’ve seen firsthand the importance of analytics in driving results. One of the most powerful examples of this was a campaign, we ran for a client in the healthcare industry. The client had been struggling to generate leads through their website, despite investing heavily in paid search and social media advertising. We
- Published in blog, Current Trend, Insights & Research
How to develop integrated digital marketing along with traditional channels?
Monday, 03 May 2021
Marketing is a shape shifting field. There is always a hustle going on where everyone is trying to beat the competition. Brands always want to get ahead by trying different routes of advertising. Over the time, the types of advertisement change and the platforms change along with it. Brands have to evolve with the world.
- Published in Current Trend, Social Media
Why do you get low ROI in spite of having a good digital marketing team?
Saturday, 31 October 2020
Brands around the world are turning towards digital media for marketing their products. It has been proven to be a substantial market in today’s day and age. One of the reasons why it is better than traditional marketing is the measurement of accurate ROI. ROI or Return On Investment in simple words is the measurement
- Published in Current Trend, Social Media
How brands are using Instagram Reel
Thursday, 27 August 2020
There’s a new Tik Tok in the town and it has got everyone buzzing for 15 seconds. Instagram has finally rolled out its much anticipated feature “Reels”. The 15 second format is a hit in today’s times so it was already a long time coming. After the ban of Tik Tok in India, it was
- Published in Current Trend, Social Media
10 Digital marketing techniques that can help local businesses
Sunday, 28 June 2020
In today’s day and age you have to go out of your way to avoid social media. It is everywhere! Internet users are 58% of the total population in the world and digital marketing has been a blessing for businesses to grow beyond conventional measures. Online businesses are weighing heavily on digital marketing because their
- Published in Current Trend, Social Media
7 ways businesses can capitalize on the lockdown situation
Sunday, 12 April 2020
Complete lockdown!! Even thinking about it gave businesses chills. To close the business for three weeks is career suicide is what they thought. How can a business stay afloat when people can’t even go out? But the government imposed lockdown doesn’t need to be this grim and frustrating. Granted the consumers’ behavior has changed. People
- Published in Current Trend, Social Media
How to make Work from home fun and productive
Thursday, 26 March 2020
Recent development with COVID-19 has forced most of us to stay at home. It was need of the hour to control the spread of the disease. While some of us enjoy staying home, many of us struggle to maintain work life balance. It happens because we have a fixed routine which we follow everyday. It
- Published in Current Trend, Social Media
10 social media marketing trends that can be expected in 2020 & beyond
Wednesday, 27 November 2019
2020 is round the corner and staying abreast to the trends is the need of the hour. From the rise of social commerce to new type of content, this blog will tell you what social trends to expect and prepare for. Building social media communities: There are brands with millions of followers but post engagement
- Published in Current Trend, Social Media
Benefits of Hiring a Social Media Agency
Wednesday, 19 December 2018
There has been a rapid increase in the use of social media over the years. In fact, social media has evolved to such an extent, that even businesses have started using it to raise brand awareness. In the digital age, where information is only a click away, the amounts of choices consumers are presented with
- Published in Current Trend, Social Media
Socialee’s insiders guide to IGTV
Thursday, 28 June 2018
The virtual world is persistently changing & revolutionising itself. Everything comes to us in the form of mobile/vertical view. In this process of moving forward & beyond traditional tv sets & video streaming, Instagram has now launched IGTV. With this Millennials & Gen-Z are going away from tv sets and this is the perfect time
- Published in Current Trend, Social Media
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