As performance marketers, we’ve seen firsthand the importance of analytics in driving results. One of the most powerful examples of this was a campaign, we ran for a client in the healthcare industry. The client had been struggling to generate leads through their website, despite investing heavily in paid search and social media advertising. We
Marketing is a shape shifting field. There is always a hustle going on where everyone is trying to beat the competition. Brands always want to get ahead by trying different routes of advertising. Over the time, the types of advertisement change and the platforms change along with it. Brands have to evolve with the world.