Internet has become an integral part of our lives. People nowadays spend more time online than they did before. Brands need to recognise this behaviour and act accordingly. FMCG sector in particular has benefited a lot from digital marketing. They use this platform to successfully market their products in effective ways. They also keep innovating

Internet usage is growing off the roof in India. The number of internet users in India will surpass 65 crores in 2020. Internet has changed people’s lives in more ways that we could have imagined. People nowadays prefer to sit in the comfort of their homes and order things online than go out physically to