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If you’re an admissions head or educational institute marketer, here’s a number that would shock you: India’s higher education enrollment jumped from 3.42 crore to 4.33 […]

It’s digital marketing. What’s relevant right now might be irrelevant before the day changes. And this makes it extremely exhausting to keep up with the ever-changing […]

Imagine having the best quarter of your business. You did everything right, and you felt confident that you’ve finally cracked the code. But when you tally […]

Your Product Page Is Invisible to Google’s AI. Here’s How D2C Brands Fix That. Most D2C product pages were built for a search engine that no […]

Your Programme Page Doesn’t Answer the Question Students Are Actually Asking. How universities need to rethink their content architecture for Google’s AI-driven search. Most university programme […]

Two people at a performance marketing agency sit down to answer the one question every Indian brand asks before spending their first rupee on ads. Spoiler: […]

This is not a joke! If you’re running ads on Facebook or Instagram, your click-through conversion numbers are about to drop. Sometimes significantly. But here’s what […]

Have you noticed? Every marketing budget conversation ends the same way. “Should we spend on brand building or performance campaigns?” People change, agencies change, but the […]

Most Indian universities spend lakhs of rupees per admission cycle. But the return is nowhere near expected. Getting admissions is hard but not impossible. The problem […]