harsh.lakhotia

If you’re celebrating that your website has had the highest traffic in the last 6 months, the celebrations might be premature. Getting the traffic is just […]

Have you noticed? In the last few years, AI has evolved from a trending topic to the backbone of marketing strategies. You might have seen it […]

Try to remember the last time you opened Instagram. How long did it take you to scroll from one reel to another? Whatever your answer is, […]

If you don’t know this already, let us tell you. Customer acquisition alone isn’t enough. That’s just half the battle won. Long-term growth lies in increasing […]

Walk into a supermarket aisle in India and you’ll see it – 30 different types of biscuits, 50 shampoos, 100 chips. At first, it looks like […]

Marketers love control. For years, we’ve built campaigns by slicing and dicing audiences: age brackets, interests, income levels, geographies. But the reality is shifting fast. With […]

Introduction: The Fundamental Marketing Flaw “Better leads don’t come from more ad spend. They come from better data.” Yet, despite this, over half of Facebook Lead […]

Everybody wants a high ROAS, but when we talk about direct-to-consumer (D2C) brands, achieving high Return on Ad Spend (ROAS) isn’t just a goal; it’s the […]

This might be the biggest update Google has dropped since its inception. It is big news for laypeople, but tech-savvy people saw it coming. Google’s annual […]