NMC’s New Advertising Rules: What Doctors and Hospitals Can Still Post
October 9, 2026NMC’s New Advertising Rules: What Doctors and Hospitals Can Still Post
October 9, 2026
“Aim for 3x ROAS” is generic advice. Your break-even ROAS is a specific number.
Enter your own margin structure, COGS, shipping, fees, returns, and get the exact ROAS below which every order is losing you money. Not a rule of thumb. Your number.
Your ROAS - Not a generic benchmark, Max CAC - The ceiling for every order,
7 levels - Profit mapped at each ROAS
Every media buyer has heard "aim for 3x ROAS." Almost none of them know if 3x is actually enough for their business.
A supplement brand with 70% gross margin can be comfortably profitable at 2x. A fashion brand with a 25% return rate and thin margins can lose money at 3.5x. The generic benchmark ignores the thing that actually decides it: your product cost, your shipping, your returns rate, your fixed overhead.
Break-even ROAS isn't an industry number. It's math specific to your P&L, and once you know it, every dashboard number means something concrete instead of just "good" or "bad."
What this replaces: the Slack message where someone asks "is 2.8x ROAS good?" and everyone guesses.
What's actually in the download
Your numbers in, your break-even ROAS out, plus the profit table for every level above it.
1. Your exact break-even ROAS
Built from your selling price, COGS, shipping, packaging, gateway fees, returns rate, and overhead, not a category average.
2. Maximum CAC per order
The rupee ceiling for what you can spend acquiring one order before that order becomes a loss.
3. Profit at 7 ROAS levels
From 1.5x to 5x, see exactly how much you make or lose per order at each, side by side.
4. Returns built in, not ignored
Most ROAS math pretends every order ships and stays. This one prices in your actual RTO rate.
A PEEK INSIDE
The number that turns your ad dashboard into a P&L
Every media buyer stares at a ROAS number in Ads Manager. This is the number that tells you whether it's actually a good one for your business specifically. We use this exact logic with clients before setting any campaign target, because "good ROAS" without your margin structure is just a guess dressed up as a benchmark.
Built for
MEDIA
BUYERS
You want a real target for the campaign dashboard, not a borrowed industry rule of thumb.
D2C
FOUNDERS
You want to know, in one number, exactly how much ROAS headroom you actually have.
AGENCIES
REPORTING TO CLIENTS
Show the client their own break-even number, not just the ROAS you delivered.
FREE - NO STRINGS
Get the AOV Improvement Calculator
One Google Sheet. Three levers, one combined number.