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E-Commerce Campaign ROAS & Profitability Calculator – Excel, Google Sheets
Make smarter ad spend decisions with our downloadable e-commerce campaign ROAS & profitability calculator.
Template Highlights
- Download the ROAS & profitability calculator as a Google Sheet or Microsoft Excel-compatible file.
- Enter your campaign spend, revenue, and order data to calculate ROAS and blended ROAS.
- Track customer acquisition cost (CAC) alongside lifetime value (LTV).
- Understand the difference between revenue growth and actual profit.
- Use profitability insights to scale winning campaigns and pause underperforming ones.
FAQs
1. Who should use this calculator?
This tool is ideal for e-commerce founders, performance marketers, and growth teams who run paid campaigns and want clear visibility into revenue, acquisition costs, and overall profitability.
2. How does this help improve my ad performance?
By connecting ad spend with CAC, LTV, and profitability, you can identify which campaigns truly drive profit, not just revenue, and optimize budgets accordingly.
3. Do I need advanced financial knowledge to use this?
No. The calculator is designed with simple inputs and automated formulas so you can quickly understand your performance metrics.