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Unique Model Mobile App User Acquisition & Retention Calculator – Excel, Google Sheets
Track CAC, LTV, retention, and ROI to make smarter app marketing decisions with our downloadable
mobile app user acquisition & retention calculator.
Template Highlights
- Download the mobile app acquisition and retention calculator as a Google Sheet or Microsoft Excel-compatible file.
- Enter your app category, platform, and monetization model
- Input your monthly marketing budget and expected installs
- Track retention rates over time to understand user behaviour.
- Estimate lifetime value (LTV) based on revenue and retention data.
- Review the Key Performance Metrics section for insights
FAQs
1. Who is this calculator designed for?
This is perfect for app founders, product managers, and performance marketers running paid user acquisition campaigns and tracking app growth.
2. Why are retention metrics important for mobile apps?
Retention shows how many users continue using your app over time. Strong retention improves LTV and ensures your acquisition spend delivers long-term value.
3. Can this help me decide how much I should spend on ads?
Yes. By comparing CAC with LTV and retention data, you can determine whether your acquisition campaigns are sustainable and profitable.