Bullspree wanted to position them as an experiential stock market gaming app. With this, the goal was develop an engaged social media community, acquire right users on app and retain them.
We chose to keep Social Media to deliver stock market-related educational and shareable content. Instagram Reels and YouTube Shorts performed really well. Along with that, memes were shared and acted as conversation enablers. Our performance marketing team evaluated social media-engaged user and designed campaigns that brought high intent app users.
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