The virtual world is persistently changing & revolutionising itself. Everything comes to us in the form of mobile/vertical view. In this process of moving forward & beyond traditional tv sets & video streaming, Instagram has now launched IGTV. With this Millennials & Gen-Z are going away from tv sets and this is the perfect time for the Instagram to swipe in – to launch a platform that makes television more portable.
Source: Instagram press release
Instagram has always been a perfect blend of personal space & personal interest. Taking this trend forward, Instagram has pull the trigger and set the battle on with Snapchat in the past & now it’s up against Youtube.
So let’s bring in the much awaited IGTV to your rescue with some insights.
What is IGTV?
Source: Screenshots from the app
IGTV is now going to make the experience of watching videos easier & better. Your question would be How? Well, IGTV has some really cool features. Imagine an app that brings you everything up & about the world on your mobile screens , just the way you want. Unlike it’s rivals it gives the stakeholders a better perspective in the vertical video form! Pretty cool, isn’t it? That’s exactly what IGTV is all about.
Apart from this feature, IGTV is smart and witty, it rather serves all your interest and favz on a silver platter to you. You just have to simply go to the app and find videos playing already! All you need to do is browse away!
How IGTV Works
IGTV will let anyone be a creator, not just big-name celebrities. People will be able to upload vertical videos through Instagram’s app or the web. Everyone except smaller and new accounts will be able to upload hour-long videos immediately, with that option expanding to everyone eventually.
Source: Screenshots from the app
The IGTV app will be available globally on iOS and Android, as well as in the Instagram app through a TV shaped button above Stories. “We made it a dedicated app so you can tap on it and enjoy video without all the distraction,” Systrom explained.
In IGTV’s dedicated app or its Instagram experience, viewers will be able to swipe through a variety of longer-form videos, or swipe up to visit a Browse tab of personally recommended videos, popular videos, creators they’re following and the option to continue watching previously started videos. Users will also get callouts from the IGTV button alerting them to new content.
With IGTV — all you need to do is swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.
Also, IGTV will let creators develop Instagram Channels full of their different videos that people can subscribe to. Creators will be able to put links in the description of their videos to drive traffic elsewhere. And with this way you get attention from all
USP: No Commercials In IGTV –Yet
“There’s no ads in IGTV today,” says Systrom, but he says it’s “obviously a very reasonable place [for ads] to end up.” He explained that since creators are investing a lot of time into IGTV videos, he wants to make that sustainable by offering them a way to monetize in the future. Instagram isn’t paying any creators directly for IGTV videos either, like Facebook did
With 1 billion users on Instagram, IGTV could be popular with creators not only trying to earn money but grow their audience. Have your explored this feature or not?