Insights & Research

Try to remember the last time you opened Instagram. How long did it take you to scroll from one reel to another? Whatever your answer is, […]

If you don’t know this already, let us tell you. Customer acquisition alone isn’t enough. That’s just half the battle won. Long-term growth lies in increasing […]

Walk into a supermarket aisle in India and you’ll see it – 30 different types of biscuits, 50 shampoos, 100 chips. At first, it looks like […]

Marketers love control. For years, we’ve built campaigns by slicing and dicing audiences: age brackets, interests, income levels, geographies. But the reality is shifting fast. With […]

Introduction: The Fundamental Marketing Flaw “Better leads don’t come from more ad spend. They come from better data.” Yet, despite this, over half of Facebook Lead […]

Everybody wants a high ROAS, but when we talk about direct-to-consumer (D2C) brands, achieving high Return on Ad Spend (ROAS) isn’t just a goal; it’s the […]

This might be the biggest update Google has dropped since its inception. It is big news for laypeople, but tech-savvy people saw it coming. Google’s annual […]

As AI rapidly advances, the internet is scrambling to keep up. Even search engines are evolving to become AI-ready. A time might come when AI will […]

Just so you know. We’re halfway into 2025. Unbelievable, isn’t it? What’s even more unbelievable is that even after 6 months in, you still don’t follow […]